Its quite incredible to see in figures how much time we actually spend watching video content online. Following recent research by comScore we can see that more and more video content is being consumed online. Although the article speaks specifically about US internet users, we can assume that a similar surge will have been experienced in Europe and other continents as well. It would be interesting to see formal figures for video consumption in Europe too, however.
According to ComScore, American viewers watched 34% more videos in November 2008 compared to last year. Google remains the leader here with its various sites (Google Video, YouTube, etc.) attracting 98 million online video viewers, which is approximately two out of every three Internet users who watched video during November!!!
Other exciting figures from ComScore for November 2008:
- 77 percent of all US internet users watched online videos.
- The average online video viewer watched 273 minutes of video.
- 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
- 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
- The duration of the average online video was 3.1 minutes.
- The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.
See the full article here.
