I have talked to many specialists in the SEO field over the last few days and we have all noticed that there is a real increase in the number of videos and images appearing in Google’s SERPs.

For most of the experts this is a sure sign that there is a big dance at Google. A dance which could change a lot of things for SEO as we know it. Some even argue that SEO is dead and DAO (Digital Asset Optimization) will take its place.

Is the promise of Universal Search coming true? Just search for “How to tie a tie” in Google and take a good look at the SERP.

SCREENSHOT:

So let’s analyze this page:

There are a total of 11 results with the following:

• 1 image results (3 images aligned next to each other)
• 3 video results with thumbnails (two of which do not originate from YouTube, something very new indeed!) and none with a “+” to expand the player within the SERP.
• 11 text results

This is great news for those who produced the videos that land on Page 1, but bad news for everyone else. The SEO game, which has been pretty much closed for the past few years is now wide open again. What a boom for the SEO market!

I’d really like to know more about the traffic that Google sends directly to Videojug as a result of their videos appearing directly in the SERP (as seen in the “how to tie a tie” example9.

Video SEO (VSEO) is becoming a real area of expertise and its going to be a major challenge for those who do not catch on to this revolution early on.

All you SEO gurus: get ready to tell your clients that they need to produce videos as it will have to become a key component of their e-marketing over the coming months and years. Video will become the tool for getting free traffic to your website in 2008 and beyond. Furthermore it will be a tool that, if used properly, can get you on the first page of Google (the dream of any marketer out there!!!).

Your customers expect video, and Google wants you to deliver it to them, so start producing videos now!

Users clearly LOVE video:

I’d like to hear what you all have to say about this… Comments please