Facts

1. Diffusing videos on the web has become a commodity through platforms like Youtube, Dailymotion, Seesmic, Mogulus (live)…
2. Demand for Professional videos/content is booming : corporate videos, informative videos, educational videos, PR videos, Marketing videos, Buzz videos… Every single company will need to produce at least one video for their own website.
3. Producing videos has clearly not yet become a commodity. THAT IS THE MISSING POINT IN THE ONLINE VIDEO BOOM

So here’s the customer pain we’re trying to figure out even if it’s not express because not already offered on the market.

Why are Videos still complicated and expensive to produce?

The video production market is over crowded, there’s no transparency about pricing/quality and, at the end, the costs are really high (Traditional production companies charge you for their inefficiency + margin on a freelance / Agencies charge you for their creativity on top of production companies…).

Those who need to produce videos need fast and reliable information about hiring the best profiles to produce their content at best cost.

On Youtube, Veoh and all these platforms, how do you find the good ones?

Imagine how great it would be to find a reliable filmmaker to get footage abroad without spending tons of money sending someone over. Imagine how amazing it would be to find the perfect creative guys to produce a viral video ad from their past experience. Imagine you’re a baker and want to find all the videographers in your area and, more specifically, the ones who create videos for bakeries…

At Videoagency we are clearly convinced that the video product market needs more transparency to help the online video production market explode in the coming years.

Commoditizing the video production market by creating transparency is our Vision. So that’s why we’re creating the biggest filmmaker network in the World with currently 4000+ filmmakers in 80 countries and more than 2000 cities and counting.

We want to become a central point between the ones who need to produce videos and the ones who produce videos.

I would love to get feedback from you about this?

Do not hesitate to post a comment or email thomas@videoagency.tv

Interview with John Love, CEO of SpotMixer. He tells us how the idea for SpotMixer (the B2B service they recently launched) wasborn because they noticed that many small businesses were using their consumer service to create internet video ads.

Interview conducted at the EADP Conference in Barcelona, 2008.

Alon Raz gives us key metrics for Golden Pages Israel, a company with a US$90 million turnover. He also gives us an insight into the Israeli market for directories and the need to move customers and revenue from print to online, a common challenge for directories all over the world.

Interview conducted at the EADP Conference in Barcelona, 2008.

Introducing the first local video player solution featuring Call Tracking, Click-to-Call, Save and Share features with local mapping and subtitling.

Barcelona, Spain—May 8, 2008—Today at the EADP Conference on Managing Directories in Barcelona, Spain, AgendiZe, the premier provider of call-to-action services, and Videoagency, the next generation video production company, announce their partnership to introduce the first local video player solution (LVPS) for small businesses. Now SMBs can present targeted, local video advertisements to their customers with convenient, built-in Call Tracking, Click-to-Call, Save and Share, and local mapping features.

“We decided to partner with AgendiZe because their Call-to-Action suite connects users with the widest array of social services, click-to-call, and local mapping features, and they offer deep experience working with the IYP industry,” said Thomas Owadenko, CEO Videoagency.tv. “By combining our next-generation video production network with their Call-to-Action services, we can present SMBs with a powerful local video player solution where consumers can not only watch local ads, but take immediate action when they see them.”

Videoagency’s local video player solution (LVPS) is powered by Videoagency’s next generation video network. Video content can be created by tapping into Videoagency’s global network of more than 4,000 filmmakers and can then be optimized and distributed across the web, utilizing Videoagency’s video search engine optimization (VSEO) tool to maximize the visibility of video content to search engines. Subtitles are also provided in partnership with Ply Media, and allow SMBs to target a much larger audience affordably.

Videoagency’s LVPS incorporates AgendiZe’s comprehensive Call-to-Action suite, making local video ads actionable for any SMB. Users that view local video ads can click-to-call the business or click-to-save and share business information or maps on Facebook, AIM, SMS, MySpace, del.icio.us, blogs, email and more than 100 services and devices. AgendiZe’s Call-to-Action capabilities make it easy for users to visit or contact local businesses, or spread the word virally to their friends—all while they are watching local ads powered by Videoagency’s LVPS. AgendiZe also provides unified reporting and tracking across all services, so SMBs can easily analyze their customer interaction and calls received.

“The challenge that most SMBs face with online video advertising is getting the customer to physically complete the last mile to visit their location in person or to pick up the phone and call them,” said Alexandre Rambaud, founder and CEO of AgendiZe. “Videoagency’s LVPS is the only local video solution that’s powered by AgendiZe’s Call-to-Action suite, which makes it easy and intuitive for a user to simply click-to-call, send a map to themselves or share the business’s info with their friends.”

The AgendiZe Call-to-Action Platform currently powers over 20 of the world’s leading online classifieds and directories, including Yellow Book USA, Yellow Pages Canada, QDQ Media and Editus, extending the reach and duration of any advertisers’ online content by making it possible for users to extract information from the Web and save it to different devices or share it with friends and colleagues. More than one million local advertisers use AgendiZe call-to-action services worldwide.

About AgendiZe (http://www.agendize.com)
The AgendiZe Call-to-Action Platform enhances any online marketing, advertising and e-commerce effort by engaging the social consumer. AgendiZe offers a complete suite of Call Tracking, Click-to-Call, Click to Chat, Click-to-Save and Click-to-Share solutions that integrates with more than 100 popular chat, mobile messaging, calendar, social bookmarking, email and enterprise communications services on a wide variety of personal communications devices. Founded in 2003 and privately held, AgendiZe has offices in Troyes, France and San Francisco, CA. For more information visit: http://www.agendize.com

About Videoagency (http://www.videoagency.tv)
Videoagency produces quality internet videos in high volumes and at low cost. With the largest filmmaker network in Europe, Videoagency can send a professional to any business easily, and their powerful production workflow tool allows them to manage hundreds of video shoots simultaneously. In 2007, Videoagency produced over 600 hotel videos in ten European cities in under two months, demonstrating the efficiency of their process and network. Videoagency’s production service is now available as a white label product to companies who need to offer video solutions directly to their clients. For more information, please visit http://www.videoagency.tv

For additional information, please contact: press@agendize.com and/or info@videoagency.tv

In NYC the SES (Search Engine Strategies) exhibit was all about Google Universal!

comScore announced the first stats around Universal Search.

“during one week in January 2008. During this period we observed over 220 million Google searches containing a universal result, out of 1.2 billion searches overall:

1. 17% of the queries had a universal result
2. 16% of total Google clicks were sourced from a page where a universal result was present
3. 14% of paid clicks were sourced from result pages where a universal result was present”

comScore also declared:
“This is not an insignificant number and shows that universal / mash-up / blended search results are clearly now in play. It will be interesting to track how this grows (or not) over time.”
“the shift from 17% total universal search results to 14% paid clicks is a vital stat. In other research situations, a move of 3 percentile points is hardly worth mentioning. In the world of search – where decimal points of change move tens of millions in commerce – it’s a big deal. It means that the presence of a universal results yield fewer clicks and will create more competition among search marketers”

AND SOMETHING BIG FOR US:

“It will be incumbent upon the marketers to quickly adapt and create videos and images that are relevant to the consumer and make them available to the search engines”

So if you’re marketer and you’re around just give us a call…We can definitely help you!