In NYC the SES (Search Engine Strategies) exhibit was all about Google Universal!

comScore announced the first stats around Universal Search.

“during one week in January 2008. During this period we observed over 220 million Google searches containing a universal result, out of 1.2 billion searches overall:

1. 17% of the queries had a universal result
2. 16% of total Google clicks were sourced from a page where a universal result was present
3. 14% of paid clicks were sourced from result pages where a universal result was present”

comScore also declared:
“This is not an insignificant number and shows that universal / mash-up / blended search results are clearly now in play. It will be interesting to track how this grows (or not) over time.”
“the shift from 17% total universal search results to 14% paid clicks is a vital stat. In other research situations, a move of 3 percentile points is hardly worth mentioning. In the world of search – where decimal points of change move tens of millions in commerce – it’s a big deal. It means that the presence of a universal results yield fewer clicks and will create more competition among search marketers”

AND SOMETHING BIG FOR US:

“It will be incumbent upon the marketers to quickly adapt and create videos and images that are relevant to the consumer and make them available to the search engines”

So if you’re marketer and you’re around just give us a call…We can definitely help you!

At the beginning of last week, we sent an email to all the filmmakers in our network asking them how THEY want VideoAgency.tv to work. Over the past days we went through all the responses (and there were many!) and it has given us a clear idea of what we need to do.

We were overwhelmed by your enthusiasm and helpfulness. We received responses from filmmakers in 22 different countries and they gave us a lot of insight on how the freelance filmmaker market works now as well as how it can be improved.

I would like to thank each and every one of you personally for your insight and suggestions. We are going to work feverishly over the next weeks to launch the perfect product for you!

If there is anything else you would like to add, I am all ears: thomas@trivop.com

I always dreamed to do more and to go deeper into a project. When I launched Trivop, I envisioned that there would be a huge need for people to ’see’ their hotel in video before booking online. When I look at how video on the internet is developing, I am certain that every hotel will have a video online by 2010.

Now I wonder how we at Trivop could move even faster… Since our launch just a few months ago we have produced hundreds of hotel videos worldwide, and I must admit that we have acquired a unique ‘know-how’.

Producing so many videos from scratch in just a few months has probably never been done before. We were able to achieve this thanks to a great team, our talented filmmakers and a very unique workflow tool which we developed to manage the process.

Trivop’s hotel videos have already helped hundreds of travelers choose their hotels, but there are many more to come! How can we move faster and bring more transparency to travelers?

This is where you come in… If you have any ideas to help us get more hotel videos on Trivop, I’m your man: thomas@trivop.com

Demand for videos is growing rapidly and Trivop is intent to meet this demand. This operation is codenamed ‘VideoAgency‘ and you, our valued travelers and filmmakers, will all be a part of it. Stay tuned for more details on this exciting new development.

PS: I just had an idea!! I’m also going to ask the thousands of filmmakers and production companies in our database