Time spent watching online videos has jumped almost 40%

Published January 6th, 2009 in Internet video, Video News | No Comments »

Its quite incredible to see in figures how much time we actually spend watching video content online. Following recent research by comScore we can see that more and more video content is being consumed online. Although the article speaks specifically about US internet users, we can assume that a similar surge will have been experienced in Europe and other continents as well. It would be interesting to see formal figures for video consumption in Europe too, however.

According to ComScore, American viewers watched 34% more videos in November 2008 compared to last year. Google remains the leader here with its various sites  (Google Video, YouTube, etc.) attracting 98 million online video viewers, which is approximately two out of every three Internet users who watched video during November!!!

Other exciting figures from ComScore for November 2008:

  • 77 percent of all US internet users watched online videos.
  • The average online video viewer watched 273 minutes of video.
  • 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
  • 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
  • The duration of the average online video was 3.1 minutes.
  • The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

See the full article here.

Make video production a commodity!

Published October 30th, 2008 in Filmmakers, Internet video | No Comments »

Facts

chain

1. Diffusing videos on the web has become a commodity through platforms like Youtube, Dailymotion, Seesmic, Mogulus (live)…
2. Demand for Professional videos/content is booming : corporate videos, informative videos, educational videos, PR videos, Marketing videos, Buzz videos… Every single company will need to produce at least one video for their own website.
3. Producing videos has clearly not yet become a commodity. THAT IS THE MISSING POINT IN THE ONLINE VIDEO BOOM

So here’s the customer pain we’re trying to figure out even if it’s not express because not already offered on the market.

Why are Videos still complicated and expensive to produce?

The video production market is over crowded, there’s no transparency about pricing/quality and, at the end, the costs are really high (Traditional production companies charge you for their inefficiency + margin on a freelance / Agencies charge you for their creativity on top of production companies…).

Those who need to produce videos need fast and reliable information about hiring the best profiles to produce their content at best cost.

On Youtube, Veoh and all these platforms, how do you find the good ones?

Imagine how great it would be to find a reliable filmmaker to get footage abroad without spending tons of money sending someone over. Imagine how amazing it would be to find the perfect creative guys to produce a viral video ad from their past experience. Imagine you’re a baker and want to find all the videographers in your area and, more specifically, the ones who create videos for bakeries…

At Videoagency we are clearly convinced that the video product market needs more transparency to help the online video production market explode in the coming years.

Commoditizing the video production market by creating transparency is our Vision. So that’s why we’re creating the biggest filmmaker network in the World with currently 4000+ filmmakers in 80 countries and more than 2000 cities and counting.

We want to become a central point between the ones who need to produce videos and the ones who produce videos.

I would love to get feedback from you about this?

Do not hesitate to post a comment or email thomas@videoagency.tv

Just impressive HD

Published October 23rd, 2008 in Filmmakers, Internet video, Video News | 148 Comments »

hey guys have a look and you will will really understand why quality has a real smart future…(watch fullscreen and wait a few seconds…)

You have to go to Vimeo to check it in FULL HD. You won’t regret.

Local Online Advertising Set to Grow in 2008

Published April 13th, 2008 in Internet video, Local Search News, Video News | 1 Comment »

An article published by EADP outlines the 2008 outlook for local online advertising in the USA, based on a study conducted by Borrell Associates.
The outcome of this study predicts that local online advertising will continue to grow in 2008 but will require a dedicated sales organization to do so. These predictions can be attributed to the rising popularity of local search and the use of online video advertisements.
Most interesting for us, and of course our filmmakers, is the fact that locally placed online videos are set to triple, reaching $1.3 billion!
Here are some of the other key figures presented in the study:

  • Local online ad spend is set to increase by 48% in the USA in 2008 (this would bring it to $12.6 billion)
  • Local search marketing will reach $5 billion (more than double the previous year)

One of the interesting points made in the study is that local media companies, such as Yellow Pages publishers, will need to invest to create a dedicated online sales force to be able to satisfy the strong growth predictions outlined above. Their traditional sales structures and strategies, according to Borrell Associates, will simply not be able to cope in 2008. This is underlined by the fact that most of these large media companies are beginning to lose market share to newer players who focus just on the internet for their business.