Videoagency will be present at the e-marketing trade fair Online Expo at the Porte de Versailles in Paris, 9th-10th June 2010.
We look forward to seeing you on our booth n° 4C4
Posts Tagged ‘internet’
8
Jun
Save the date – Online Expo at the Porte de Versailles, 9th-10th June 2010.
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by Videoagency
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No Comments |
6
Jan
Time spent watching online videos has jumped almost 40%
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by Flavio Garcea
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1 Comment |
Its quite incredible to see in figures how much time we actually spend watching video content online. Following recent research by comScore we can see that more and more video content is being consumed online. Although the article speaks specifically about US internet users, we can assume that a similar surge will have been experienced in Europe and other continents as well. It would be interesting to see formal figures for video consumption in Europe too, however.
According to ComScore, American viewers watched 34% more videos in November 2008 compared to last year. Google remains the leader here with its various sites (Google Video, YouTube, etc.) attracting 98 million online video viewers, which is approximately two out of every three Internet users who watched video during November!!!
Other exciting figures from ComScore for November 2008:
- 77 percent of all US internet users watched online videos.
- The average online video viewer watched 273 minutes of video.
- 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
- 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
- The duration of the average online video was 3.1 minutes.
- The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.
See the full article here.
4
Apr
Internet opportunities for independent filmmakers
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by Videoagency
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No Comments |
A recent conference moderated by Scott Kirsner (Editor of CinemaTech) outlines how independent directors, producers and filmmakers can navigate what he refers to as the “emerging landscape of digital cinema and digital distribution”.
A great insight for filmmakers to see the opportunities and challenges that the internet is bringing to their industry. Below are two videos covering the key points made at the conference:
Other participants to the conference:
Ted Mundorff, CEO of Landmark Theatres
Lance Weiler, founder of Workbook Project
Josh Green, VP Distribution at Emerging Pictures
Russell Wintner, President at WinterTek Inc
Christian Zak, VP Indepedent Feature Services at Technicolor
11
Mar
Why videos are a key component of any e-marketing strategy in 2008 and beyond.
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by Videoagency
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3 Comments |
Last week I gave a presentation on Video and Tourism. I underlined the fact that having a video will increase your ROI for two main reasons:
- If you offer the right content (i.e. one that appeals to your target customers) you will automatically increase your conversions (e-commerce) and visitors (media) because you are engaging them with content that they want to see.
- If you really work on your VSEO (video search engine optimization) you can drive a lot of free traffic to your website
You can see my presentation below.
I’d like to hear what you all have to say about this… Comments please
21
Feb
Thanks and Congrats to Andy Plesser (Beet.tv)
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by Videoagency
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No Comments |
This post is dedicated to someone I have a great respect for and of whom I am a fan…
His name: Andy Plesser (bio)
His website: Beet.tv
Beet.tv was launched in March 2006. So let me be the first to say: HAPPY-BIRTHDAY Beet.tv!
Beet.tv has become the media source talking about the video revolution we are living.
Andy is accomplishing a unique job by interviewing key players in this industry.
I have followed what he does since Bett.tv’s launch and it’s my favourite source of information for video news.
What Andy created is remarkable for two reasons:
- First he’s demonstrating how you can create a real niche B2B media from scratch and become a unique source of content for a new industry.
- Moreover Beet.tv is definitely the new kind of format for Journalism on the Internet: Video and a little text summary. Real multimedia content.
Andy has his own, unique style and I love what he is producing.
So for those of you who do not know beet.tv it’s never too late and you can have an overview of Andy below:
PS: Andy If you read these lines, I will be in SF for the Video Search Summit in April and would love to meet you there (I will come bearing a bottle of fine French wine… 
15
Feb
Interview with Matt Cutler, VP of Marketing and Analytics at Visible Measures
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by Videoagency
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No Comments |
Matt Cutler, VP of Marketing and Analytics at Visible Measures.
Thomas Owadenko: When did your company launch and where is it located?
Matt Cutler: Headquartered in Boston, Visible Measures officially raised the curtain on the company and our new product, VisibleSuite, at DEMO 08 in January. As part of this launch, Visible Measures introduced the industry’s first Internet video audience behavior measurement suite.
TO: Why did you launch it and what is your mission?
MC: While competition for online viewers is fierce and growing fiercer, confusion persists around how publishers, advertisers, and Internet video sites track, measure, and analyze audience behavior patterns. Many companies are competing to capture the attention of Internet video viewers but publishers and advertisers lacked a means to quantitatively measure audience engagement. Our solution: Internet video requires a new set of metrics to understand audience behaviors and more accurately predict and analyze the success of Internet videos.
TO: What is the strength of your products?
MC: With our product, it is now possible to capture and measure every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. VisibleSuite provides high-value, high-impact solutions to the audience valuation and content monetization challenge. Built from the ground up to measure Internet video, VisibleSuite audience behavior measurement solutions provide video publishers and advertisers with precise performance data including how audiences find, view, interact with, and share each video. This allows publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting. Advertisers can know not just that their placement was viewed, but how much the audience was involved in the message and then map results to specific campaigns.
To add capabilities in viral video distribution and analytics services, we also recently acquired Vidmeter, an Internet video distribution and analytics company that manages universal upload, syndicated tracking and rankings of user-generated video content.
TO: How many people work in your company?
MC: We have offices in Boston and the Bay area, and employ about 25 people.
TO: Who are your clients?
MC: Partners and early adopters include:
- Boston.com
- Brightcove
- DEMO
- Funny or Die
- Hill Holliday
- HoneyShed/Droga5
- Streefire.net
TO: Why did they choose you?
MC: We are the only solution on the market today that allows video publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting. As they look to grow their total audience while increasing viewing time and viewer involvement, Internet video publishers can now use our technology to understand exactly how their online audiences engage with their video content.
And, with VisibleSuite’s ability to measure the behavior of their Internet video audiences, video advertisers can know not just that their placement was viewed, but how much the audience was involved in the message and then map results to specific campaigns.
TO: Who are your competitors?
MC: No direct competitors.
TO: SEO and Video? Myth or reality?
MC: Reality. As video becomes a larger and larger percentage of the content available on the Web, effective video search will become an important aspect of the general user experience. And as the audience discovers more and more videos via search, video SEO will likely emerge as an important aspect of marketing video content.
TO: What do you think about google universal and how it should be?
MC: Google Universal shows promise though is in the early stages of its maturation cycle. We support any approach that makes it easier for Internet video audiences to find content that they are interested in and they will find engaging.
TO: Did you raise money? How much and who invested or do you plan to raise?
MC: We recently closed a $13.5 million series B round of financing. The round was led by MDV-Mohr Davidow Ventures with participation from General Catalyst Partners, the lead investor in the company’s Series A Funding announced in early 2007. The company plans to use the additional funding to fuel expansion and growth.
TO: What are the “top 3″ priorities for your company in the coming year ?
MC:
1) Continued research and development of our VisibleSuite and related product and service offerings.
2) Growth and expansion through customer acquisition
3) Market education and industry thought leadership around Internet video audience behavior measurement topics
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How to optimize your blog for video content
Ever wondered how to host your video files online? Well here is an article that will provide the answers to your questions: Lorelle on wordpress.
As Lorelle confirms “The visual and audible web is here today, and videos, podcasts, music, and all types of multimedia are flooding the Internet bands.” The aim of her blog is to inform bloggers worldwide about up and coming technologies as well as helping them understand how best to optimise their site…
Perhaps you could learn a trick or two about how to optimise your blog for video?! The article includes some great tools for filmmakers who might want to publish their show reel on their blog.
Lorette offers an extensive list of video WordPress Plugins for do-it-all video sources, self-hosted videos, off-site hosted videos, video galleries, and Flash video players.
For example:
- EmbedTheVideo Wordpress Plugin (This feature allows you to embed a variety of video formats including on-site and off-site hosted video files, and also provides you with a number of customisation options.)
- vPIP Wordpress Plugin (This feature enables pages to be loaded quickly as the embedded video loads after the link is clicked. If you host large video files, this might be an alternative to waiting for long page loads.)
She also highlights other interesting features such as how you can enable viewers to respond back to your videos with audio and video comments…
Check it out here!
Tags: article, blog, bloggers, customisation, EmbedTheVideo, Flash, Freelancers, great tools, host, internet, lorette, optimise, Plugin, podcasts, show reel, site, types of multimedia, video comments, video files, video formats, video galleries, video loads, video players, video sources, videos, videos music, vPIP, WordPress, wordpress plugin, wordpress plugins, worldwide
Posted in Filmmaker resources, Internet video | 2 Comments »