Facts

1. Diffusing videos on the web has become a commodity through platforms like Youtube, Dailymotion, Seesmic, Mogulus (live)…
2. Demand for Professional videos/content is booming : corporate videos, informative videos, educational videos, PR videos, Marketing videos, Buzz videos… Every single company will need to produce at least one video for their own website.
3. Producing videos has clearly not yet become a commodity. THAT IS THE MISSING POINT IN THE ONLINE VIDEO BOOM

So here’s the customer pain we’re trying to figure out even if it’s not express because not already offered on the market.

Why are Videos still complicated and expensive to produce?

The video production market is over crowded, there’s no transparency about pricing/quality and, at the end, the costs are really high (Traditional production companies charge you for their inefficiency + margin on a freelance / Agencies charge you for their creativity on top of production companies…).

Those who need to produce videos need fast and reliable information about hiring the best profiles to produce their content at best cost.

On Youtube, Veoh and all these platforms, how do you find the good ones?

Imagine how great it would be to find a reliable filmmaker to get footage abroad without spending tons of money sending someone over. Imagine how amazing it would be to find the perfect creative guys to produce a viral video ad from their past experience. Imagine you’re a baker and want to find all the videographers in your area and, more specifically, the ones who create videos for bakeries…

At Videoagency we are clearly convinced that the video product market needs more transparency to help the online video production market explode in the coming years.

Commoditizing the video production market by creating transparency is our Vision. So that’s why we’re creating the biggest filmmaker network in the World with currently 4000+ filmmakers in 80 countries and more than 2000 cities and counting.

We want to become a central point between the ones who need to produce videos and the ones who produce videos.

I would love to get feedback from you about this?

Do not hesitate to post a comment or email thomas@videoagency.tv

Interview with John Love, CEO of SpotMixer. He tells us how the idea for SpotMixer (the B2B service they recently launched) wasborn because they noticed that many small businesses were using their consumer service to create internet video ads.

Interview conducted at the EADP Conference in Barcelona, 2008.

We are proud to announce the launch of your new corporate website at www.videoagency.tv

Videoagency now offers three important services to its clients all over the world:

Video production: Videoagency produces high quality internet videos at low cost, allowing business of any size to create videos that meet their budget and requirements. We have one of the largest filmmaker networks in the world and can dispatch a professional to you locally. Our video production is also available as a white label product to companies who which to offer video production services directly to their clients directly.

VSEO: Video Search Engine Optimization is a development in classic SEO that enables you to leverage on video as a ranking tool. With all the major search engines integrating videos directly in the search results, it is now more important than ever to optimize your videos for visibility to the search engines. Videoagency is pioneering a VSEO strategy which is now available to our clients to help them get the most out of their internet videos.

Digital Asset Management: Taking into account the importance of videos on the internet, Videoagency has developed a tool for companies (such as advertising agencies, media companies and SEO agencies) who need to manage a large number of videos from different sources and clients. The tool will let you upload videos on any video platform, manage the metadata around them. Furthermore, the advanced reporting tools will allow you to track the success of your video campaigns and calculate their ROI more accurately.

Message for all filmmakers: As before, you can register and join our network fro free on: http://www.videoagency.tv/filmmakers.html

Visit www.videoagency.tv for more information.

Last week I gave a presentation on Video and Tourism. I underlined the fact that having a video will increase your ROI for two main reasons:

1. If you offer the right content (i.e. one that appeals to your target customers) you will automatically increase your conversions (e-commerce) and visitors (media) because you are engaging them with content that they want to see.
2. If you really work on your VSEO (video search engine optimization) you can drive a lot of free traffic to your website

You can see my presentation below.

I’d like to hear what you all have to say about this… Comments please