Lionel Smith gives us the key metrics forTDS’s online directory in South Africa, yellowpages.co.za. He also talks about the impact of Google on local search and their online directory.
Interview conducted at the EADP Conference in Barcelona, 2008.
Lionel Smith gives us the key metrics forTDS’s online directory in South Africa, yellowpages.co.za. He also talks about the impact of Google on local search and their online directory.
Interview conducted at the EADP Conference in Barcelona, 2008.
Alon Raz gives us key metrics for Golden Pages Israel, a company with a US$90 million turnover. He also gives us an insight into the Israeli market for directories and the need to move customers and revenue from print to online, a common challenge for directories all over the world.
Interview conducted at the EADP Conference in Barcelona, 2008.
Introducing the first local video player solution featuring Call Tracking, Click-to-Call, Save and Share features with local mapping and subtitling.
Barcelona, Spain—May 8, 2008—Today at the EADP Conference on Managing Directories in Barcelona, Spain, AgendiZe, the premier provider of call-to-action services, and Videoagency, the next generation video production company, announce their partnership to introduce the first local video player solution (LVPS) for small businesses. Now SMBs can present targeted, local video advertisements to their customers with convenient, built-in Call Tracking, Click-to-Call, Save and Share, and local mapping features.
“We decided to partner with AgendiZe because their Call-to-Action suite connects users with the widest array of social services, click-to-call, and local mapping features, and they offer deep experience working with the IYP industry,” said Thomas Owadenko, CEO Videoagency.tv. “By combining our next-generation video production network with their Call-to-Action services, we can present SMBs with a powerful local video player solution where consumers can not only watch local ads, but take immediate action when they see them.”
Videoagency’s local video player solution (LVPS) is powered by Videoagency’s next generation video network. Video content can be created by tapping into Videoagency’s global network of more than 4,000 filmmakers and can then be optimized and distributed across the web, utilizing Videoagency’s video search engine optimization (VSEO) tool to maximize the visibility of video content to search engines. Subtitles are also provided in partnership with Ply Media, and allow SMBs to target a much larger audience affordably.
Videoagency’s LVPS incorporates AgendiZe’s comprehensive Call-to-Action suite, making local video ads actionable for any SMB. Users that view local video ads can click-to-call the business or click-to-save and share business information or maps on Facebook, AIM, SMS, MySpace, del.icio.us, blogs, email and more than 100 services and devices. AgendiZe’s Call-to-Action capabilities make it easy for users to visit or contact local businesses, or spread the word virally to their friends—all while they are watching local ads powered by Videoagency’s LVPS. AgendiZe also provides unified reporting and tracking across all services, so SMBs can easily analyze their customer interaction and calls received.
“The challenge that most SMBs face with online video advertising is getting the customer to physically complete the last mile to visit their location in person or to pick up the phone and call them,” said Alexandre Rambaud, founder and CEO of AgendiZe. “Videoagency’s LVPS is the only local video solution that’s powered by AgendiZe’s Call-to-Action suite, which makes it easy and intuitive for a user to simply click-to-call, send a map to themselves or share the business’s info with their friends.”
The AgendiZe Call-to-Action Platform currently powers over 20 of the world’s leading online classifieds and directories, including Yellow Book USA, Yellow Pages Canada, QDQ Media and Editus, extending the reach and duration of any advertisers’ online content by making it possible for users to extract information from the Web and save it to different devices or share it with friends and colleagues. More than one million local advertisers use AgendiZe call-to-action services worldwide.
About AgendiZe (http://www.agendize.com)
The AgendiZe Call-to-Action Platform enhances any online marketing, advertising and e-commerce effort by engaging the social consumer. AgendiZe offers a complete suite of Call Tracking, Click-to-Call, Click to Chat, Click-to-Save and Click-to-Share solutions that integrates with more than 100 popular chat, mobile messaging, calendar, social bookmarking, email and enterprise communications services on a wide variety of personal communications devices. Founded in 2003 and privately held, AgendiZe has offices in Troyes, France and San Francisco, CA. For more information visit: http://www.agendize.com
About Videoagency (http://www.videoagency.tv)
Videoagency produces quality internet videos in high volumes and at low cost. With the largest filmmaker network in Europe, Videoagency can send a professional to any business easily, and their powerful production workflow tool allows them to manage hundreds of video shoots simultaneously. In 2007, Videoagency produced over 600 hotel videos in ten European cities in under two months, demonstrating the efficiency of their process and network. Videoagency’s production service is now available as a white label product to companies who need to offer video solutions directly to their clients. For more information, please visit http://www.videoagency.tv
For additional information, please contact: press@agendize.com and/or info@videoagency.tv
An article published by EADP outlines the 2008 outlook for local online advertising in the USA, based on a study conducted by Borrell Associates.
The outcome of this study predicts that local online advertising will continue to grow in 2008 but will require a dedicated sales organization to do so. These predictions can be attributed to the rising popularity of local search and the use of online video advertisements.
Most interesting for us, and of course our filmmakers, is the fact that locally placed online videos are set to triple, reaching $1.3 billion!
Here are some of the other key figures presented in the study:
One of the interesting points made in the study is that local media companies, such as Yellow Pages publishers, will need to invest to create a dedicated online sales force to be able to satisfy the strong growth predictions outlined above. Their traditional sales structures and strategies, according to Borrell Associates, will simply not be able to cope in 2008. This is underlined by the fact that most of these large media companies are beginning to lose market share to newer players who focus just on the internet for their business.
