Posts Tagged ‘digital asset optimization’

4
Apr

Internet opportunities for independent filmmakers

by Videoagency
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A recent conference moderated by Scott Kirsner (Editor of CinemaTech) outlines how independent directors, producers and filmmakers can navigate what he refers to as the “emerging landscape of digital cinema and digital distribution”.

A great insight for filmmakers to see the opportunities and challenges that the internet is bringing to their industry. Below are two videos covering the key points made at the conference:

Other participants to the conference:
Ted Mundorff, CEO of Landmark Theatres
Lance Weiler, founder of Workbook Project
Josh Green, VP Distribution at Emerging Pictures
Russell Wintner, President at WinterTek Inc
Christian Zak, VP Indepedent Feature Services at Technicolor

11
Mar

Why videos are a key component of any e-marketing strategy in 2008 and beyond.

by Videoagency
3 Comments

Last week I gave a presentation on Video and Tourism. I underlined the fact that having a video will increase your ROI for two main reasons:

  1. If you offer the right content (i.e. one that appeals to your target customers) you will automatically increase your conversions (e-commerce) and visitors (media) because you are engaging them with content that they want to see.
  2. If you really work on your VSEO (video search engine optimization) you can drive a lot of free traffic to your website

You can see my presentation below.

I’d like to hear what you all have to say about this… Comments please