According to www.emarketer.com,video advertising is the fastest-growing format online. They estimate that the growth of about 40% in 2009 will continue in 2010.
A BrightRoll survey indicates that 94% of agency executives plan to spend more on online video in Q1 2010 than in the previous year.
So why is online video so popular? As emarketer points out, according to the survey, “more than one-half of respondents considered video more effective than other forms of advertising, and 83% claimed they were getting more value for their video advertising dollars than a year ago”.
If encoding a video for the web remains a mystery to you well here is an event you shouldn’t miss! ReelSeo are organising a free webinar on 5th May 2010 at 11:00 am Pacific.
You will learn all about encoding videos for the web and will also have the chance to ask questions about the various video formats, codecs, bit-rates and more.
Presenters will include Robert Reinhardt, creator of videoRx.com, and Larry Kless (Founder of Online Video Publishing[dot]com). The webinar will be moderated by Mark R Robertson (Founder of ReelSeo) and is sponsored by Vzaar (a video hosting platform).
ComScore, Inc. a leader in measuring the digital world, released data that 5.5 billion videos were viewed online in the U.K. in February 2010 (+37 percent versus the previous year!)
In February 2010, 2.5 billion videos were viewed on the Google sites making it the leading online video viewing property in the U.K. BBC Sites ranked second with 140 million videos viewed on its sites.
Check out further details below and on their website
We’re thrilled to have been selected as one of the top 100 French startup’s to invest in by Challenges Magazine. According to Steve Rosenblum, CEO of Pixmania, the online video market is booming! He states that what makes Videoagency unique is that we have managed to industrialise the video production process offering great videos at highly competitive prices.
To complement our new website, we also created a smashing new video that explains exactly what it is we do. It’s a great way for you to get a quick taste of our company, team and products – especially those of you who don’t have much time your hands. Click here to play the video:
We’re thrilled to announce the launch of our brand new Videoagency website! It was time to breathe new life into our website and provide our clients with an even better online service. We have expanded our reach and strengthen our offering.
For a fresh look at what we do, check out the new site here: www.videoagency.tv.
“50 times better chance of appearing on the first page of results than any given text page in the index with Videos”
That’s just what Forrester revealed on their website with an important post. The title could not be more clear: “The Easiest Way to a First-Page Ranking on Google” to read full article please click here
I consider this announcement as something huge in Online Marketing and every single online marketer should consider to actively produce videos in 2009 or they won’t do their job. It’s a no brainer investment…
To know more about VSEO and profit of this opportunity just send us an email to info@videoagency.tv
Its quite incredible to see in figures how much time we actually spend watching video content online. Following recent research by comScore we can see that more and more video content is being consumed online. Although the article speaks specifically about US internet users, we can assume that a similar surge will have been experienced in Europe and other continents as well. It would be interesting to see formal figures for video consumption in Europe too, however.
According to ComScore, American viewers watched 34% more videos in November 2008 compared to last year. Google remains the leader here with its various sites (Google Video, YouTube, etc.) attracting 98 million online video viewers, which is approximately two out of every three Internet users who watched video during November!!!
Other exciting figures from ComScore for November 2008:
77 percent of all US internet users watched online videos.
The average online video viewer watched 273 minutes of video.
97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
The duration of the average online video was 3.1 minutes.
The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.
I encourage you to watch this video with great panel if you’re wondering how video Internet is going to be a big market…
Great panel: Henrique de Castro, Managing Director, European Sales & Media Solutions, Google: Nancy Cruickshank, Global CEO, VideoJug: Dina Kaplan, COO, Blip.tv: Mike Volpi, CEO, Joost: and Dan Scheinman, General Manager, Cisco Media Solution.
Moderator : Jack Myers, Editor & Publisher, Jack Myers Media Business Report
1. Diffusing videos on the webhas become a commodity through platforms like Youtube, Dailymotion, Seesmic, Mogulus (live)… 2. Demand for Professional videos/content is booming : corporate videos, informative videos, educational videos, PR videos, Marketing videos, Buzz videos… Every single company will need to produce at least one video for their own website. 3. Producing videos has clearly not yet become a commodity. THAT IS THE MISSING POINT IN THE ONLINE VIDEO BOOM
So here’s the customer pain we’re trying to figure out even if it’s not express because not already offered on the market.
Why are Videos still complicated and expensive to produce?
The video production market is over crowded, there’s no transparency about pricing/quality and, at the end, the costs are really high (Traditional production companies charge you for their inefficiency + margin on a freelance / Agencies charge you for their creativity on top of production companies…).
Those who need to produce videos need fast and reliable information about hiring the best profiles to produce their content at best cost.
On Youtube, Veoh and all these platforms, how do you find the good ones?
Imagine how great it would be to find a reliable filmmaker to get footage abroad without spending tons of money sending someone over. Imagine how amazing it would be to find the perfect creative guys to produce a viral video ad from their past experience. Imagine you’re a baker and want to find all the videographers in your area and, more specifically, the ones who create videos for bakeries…
At Videoagency we are clearly convinced that the video product market needs more transparency to help the online video production market explode in the coming years.
Commoditizing the video production market by creating transparency is our Vision. So that’s why we’re creating the biggest filmmaker network in the World with currently 4000+ filmmakers in 80 countries and more than 2000 cities and counting.
We want to become a central point between the ones who need to produce videos and the ones who produce videos.
I would love to get feedback from you about this?
Do not hesitate to post a comment or email thomas@videoagency.tv
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