I didn’t know Wonderhowto before coming at Video searh summit but just found the idea very smart strategically. Many players in the ‘how to’ business are investing tons of venture money to create content. howto requests in main search engines represent a few percentages of all the requests so it’s a good place where to be and obviously it’s really long tail…

Wonderhowto knows perfectcly that the value chain to monetize such an investment is not yet ready so they decided to become the aggregating platform and wait to see how and when monetization will come. Time-to-market is just key and these guys know it so they improve their SEO and moreover their VSEO to get free traffic. Moreover they have a stronger value proposition than the one they aggregate because they just have much more content for FREE.

Have a look these guys do a wonderful job in VSEO. Moreover their VC are one of the best VC I’ve met during my roadshow in US : General Catalyst

Their CEO (Stephen Chao) has a long expertise in producing content as he was executive at Fox during a while.
He told me that’s because he knows costs that he decided to not produce

Soon the interview with Mr Chao.