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Archive for the ‘Video News’ Category
22
Apr
Videoagency launches its new corporate website
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by Videoagency
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1 Comment |
We are proud to announce the launch of your new corporate website at www.videoagency.tv
Videoagency now offers three important services to its clients all over the world:
Video production: Videoagency produces high quality internet videos at low cost, allowing business of any size to create videos that meet their budget and requirements. We have one of the largest filmmaker networks in the world and can dispatch a professional to you locally. Our video production is also available as a white label product to companies who which to offer video production services directly to their clients directly.
VSEO: Video Search Engine Optimization is a development in classic SEO that enables you to leverage on video as a ranking tool. With all the major search engines integrating videos directly in the search results, it is now more important than ever to optimize your videos for visibility to the search engines. Videoagency is pioneering a VSEO strategy which is now available to our clients to help them get the most out of their internet videos.
Digital Asset Management: Taking into account the importance of videos on the internet, Videoagency has developed a tool for companies (such as advertising agencies, media companies and SEO agencies) who need to manage a large number of videos from different sources and clients. The tool will let you upload videos on any video platform, manage the metadata around them. Furthermore, the advanced reporting tools will allow you to track the success of your video campaigns and calculate their ROI more accurately.
Message for all filmmakers: As before, you can register and join our network fro free on: http://www.videoagency.tv/filmmakers.html
Visit www.videoagency.tv for more information.
15
Apr
Universal Search: comScore declares that marketers must quickly adapt and create videos and images that are relevant to their target customers
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by Videoagency
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1 Comment |
In NYC the SES (Search Engine Strategies) exhibit was all about Google Universal!
comScore announced the first stats around Universal Search.
“during one week in January 2008. During this period we observed over 220 million Google searches containing a universal result, out of 1.2 billion searches overall:
- 17% of the queries had a universal result
- 16% of total Google clicks were sourced from a page where a universal result was present
- 14% of paid clicks were sourced from result pages where a universal result was present”
comScore also declared:
“This is not an insignificant number and shows that universal / mash-up / blended search results are clearly now in play. It will be interesting to track how this grows (or not) over time.”
“the shift from 17% total universal search results to 14% paid clicks is a vital stat. In other research situations, a move of 3 percentile points is hardly worth mentioning. In the world of search – where decimal points of change move tens of millions in commerce – it’s a big deal. It means that the presence of a universal results yield fewer clicks and will create more competition among search marketers”
AND SOMETHING BIG FOR US:
“It will be incumbent upon the marketers to quickly adapt and create videos and images that are relevant to the consumer and make them available to the search engines”
So if you’re marketer and you’re around just give us a call…We can definitely help you! 
13
Apr
Local Online Advertising Set to Grow in 2008
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by Videoagency
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1 Comment |
An article published by EADP outlines the 2008 outlook for local online advertising in the USA, based on a study conducted by Borrell Associates.
The outcome of this study predicts that local online advertising will continue to grow in 2008 but will require a dedicated sales organization to do so. These predictions can be attributed to the rising popularity of local search and the use of online video advertisements.
Most interesting for us, and of course our filmmakers, is the fact that locally placed online videos are set to triple, reaching $1.3 billion!
Here are some of the other key figures presented in the study:
- Local online ad spend is set to increase by 48% in the USA in 2008 (this would bring it to $12.6 billion)
- Local search marketing will reach $5 billion (more than double the previous year)
One of the interesting points made in the study is that local media companies, such as Yellow Pages publishers, will need to invest to create a dedicated online sales force to be able to satisfy the strong growth predictions outlined above. Their traditional sales structures and strategies, according to Borrell Associates, will simply not be able to cope in 2008. This is underlined by the fact that most of these large media companies are beginning to lose market share to newer players who focus just on the internet for their business.
15
Mar
IYPs & SMBs: a video love story (with a third partner: TurnHere)?
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by Videoagency
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1 Comment |
Internet Yellow Pages (IYPs) are really moving fast to get videos onto their websites because they see it as major component of their growth (turnover but moreover also profit).
Over the past six months, all major US players launched a video offering: Yellowpages (US & Canada), Superpages, Citysearch… In Europe, the Italian IYP Pagine Gialle has also added videos to their client offering.
But for IYPs this huge opportunity also has some challenges…
First opportunity: With videos, they can offer website visitors an engaging and personal connection with their advertisers. Video positively influences users’ buying decisions because it gives them extra transparency and reassurance about the business they are about to buy a product/service from. Since an IYPs main goal (like any other media’s goal) is to deliver its clients with more sales leads, it makes sense to offer them videos.
Look at this video about a cool hair salon…
It gives me (the internet visitor) an invaluable insight into the business, more so than any text content could. They say that an image is worth a thousand words, but a video like this one really goes beyond that. It makes me want to find the same kind of hairdresser here in Paris!
Second opportunity: IYPs can offer their clients the possibility to insert the video on their own websites too. This makes the video a branding tool for the IYPs but also a valuable SEO tool, as it will provide them with many backlinks if all their clients embed their player on their websites. This is exactly what YellowPages.com are doing:
Third opportunity : $$$$$! Videos is a wonderful upselling tool and its benefits/value can be easily conveyed to the client (“you will be the star of the show”).In the meantime from the production side it represents big challenges:How do you roll-out a unique offer with a universal price across all territories? And how can you assure the same level of engaging content in all videos? (not all SMB owners are as cool and hip as the hairdresser in the above video). To solve this problem, most of the US IYPs are using TurnHere’s services. Why? Because TurnHere developed a unique network of filmmakers and manages all the production backend for them.
Again, TurnHere is definitely the kind of nexgen production company…and I think their sales orders are going to go up very fast!
If you want to know more about TurnHere check my last post (link)
Last but not least who owns the rights ? The IYPs, their advertisers? This is a key question because if, as an advertiser, I want to use my video as a marketing tool and display it everywhere, I have to control it or else pay for a video on every media I want to advertise on.
This is an exciting and unique moment in this ‘emerging’ market, as many rules are not yet defined…
13
Mar
Youtube broadens its APIs
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by Videoagency
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1 Comment |
Yesterday Youtube announced that it has broadened its APIs thus making it even easier for third parties to integrate YouTube content and community into other websites, desktop applications, video games, mobile devices, televisions, cameras, as well as a bunch of other applications… In essence, Youtube has become an open video services platform.
According to Jim Patterson (Product Manager at Youtube) the new API services include :
- Upload videos and video responses to YouTube
- Add/Edit user and video metadata (titles, descriptions, ratings, comments, favorites, contacts, etc)
- Fetch localized standard feeds (most viewed, top rated, etc.) for 18 international locales
- Perform custom queries optimized for 18 international locales
- Customize player UI and control video playback (pause, play, stop, etc.) through software”
Check out the video that Youtube has made in order to explain the new API changes:
This is an exciting step forward for online videos, however it will also have some brutal consequences. As Techcrunch (Erick Schonfeld) correctly points out, other video-hosting platforms such as Brightcove, Maven Networks and Move Networks will probably have a hard time keeping up with these changes.
Another question in everyone’s minds at the moment is how the ad revenue split will be defined. Here is what Jim Patterson had to say on the matter:
“We are not introducing any fundamentally new way to monetize. Any video that is uploaded through our API is treated exactly as on YouTube.com. In general if a video is uploaded to YouTube, in some cases we serve ads into that on YouTube.com. When people embed those we reserve rights to serve ads in the future.
It is not a white-label service. We do offer a hosting service, but it is not a direct alternative to the companies that you mention. There are some big differences. It is a YouTube-branded experience. It is free. The price you pay for using it is you must participate in the YouTube community. ”
Lets see what happens next! In the meantime take a look at these interesting case studies to see how various partners have integrated Youtube into their sites.
11
Mar
Why videos are a key component of any e-marketing strategy in 2008 and beyond.
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by Videoagency
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3 Comments |
Last week I gave a presentation on Video and Tourism. I underlined the fact that having a video will increase your ROI for two main reasons:
- If you offer the right content (i.e. one that appeals to your target customers) you will automatically increase your conversions (e-commerce) and visitors (media) because you are engaging them with content that they want to see.
- If you really work on your VSEO (video search engine optimization) you can drive a lot of free traffic to your website
You can see my presentation below.
I’d like to hear what you all have to say about this… Comments please
8
Mar
Is Google dancing for videos?
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by Videoagency
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No Comments |
I have talked to many specialists in the SEO field over the last few days and we have all noticed that there is a real increase in the number of videos and images appearing in Google’s SERPs.
For most of the experts this is a sure sign that there is a big dance at Google. A dance which could change a lot of things for SEO as we know it. Some even argue that SEO is dead and DAO (Digital Asset Optimization) will take its place.
Is the promise of Universal Search coming true? Just search for “How to tie a tie” in Google and take a good look at the SERP.
SCREENSHOT:
So let’s analyze this page:
There are a total of 11 results with the following:
- 1 image results (3 images aligned next to each other)
- 3 video results with thumbnails (two of which do not originate from YouTube, something very new indeed!) and none with a “+” to expand the player within the SERP.
- 11 text results
This is great news for those who produced the videos that land on Page 1, but bad news for everyone else. The SEO game, which has been pretty much closed for the past few years is now wide open again. What a boom for the SEO market!
I’d really like to know more about the traffic that Google sends directly to Videojug as a result of their videos appearing directly in the SERP (as seen in the “how to tie a tie” example9.
Video SEO (VSEO) is becoming a real area of expertise and its going to be a major challenge for those who do not catch on to this revolution early on.
All you SEO gurus: get ready to tell your clients that they need to produce videos as it will have to become a key component of their e-marketing over the coming months and years. Video will become the tool for getting free traffic to your website in 2008 and beyond. Furthermore it will be a tool that, if used properly, can get you on the first page of Google (the dream of any marketer out there!!!).
Your customers expect video, and Google wants you to deliver it to them, so start producing videos now!
Users clearly LOVE video:
I’d like to hear what you all have to say about this… Comments please 
21
Feb
Thanks and Congrats to Andy Plesser (Beet.tv)
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by Videoagency
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No Comments |
This post is dedicated to someone I have a great respect for and of whom I am a fan…
His name: Andy Plesser (bio)
His website: Beet.tv
Beet.tv was launched in March 2006. So let me be the first to say: HAPPY-BIRTHDAY Beet.tv!
Beet.tv has become the media source talking about the video revolution we are living.
Andy is accomplishing a unique job by interviewing key players in this industry.
I have followed what he does since Bett.tv’s launch and it’s my favourite source of information for video news.
What Andy created is remarkable for two reasons:
- First he’s demonstrating how you can create a real niche B2B media from scratch and become a unique source of content for a new industry.
- Moreover Beet.tv is definitely the new kind of format for Journalism on the Internet: Video and a little text summary. Real multimedia content.
Andy has his own, unique style and I love what he is producing.
So for those of you who do not know beet.tv it’s never too late and you can have an overview of Andy below:
PS: Andy If you read these lines, I will be in SF for the Video Search Summit in April and would love to meet you there (I will come bearing a bottle of fine French wine…
8
Feb
Congrats to TurnHere!
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by Videoagency
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2 Comments |
Hey Congrats to TurnHere (Brad and his team) who secured a first round of financing yesterday of $7.5M from Hearst Corporation and Venrock!
TurnHere is a company I have watched since their launch. Their learning curve and experience, acquired, in terms of global production, is not far from ours here at VideoAgency with Trivop. I am convinced about TurnHere’s offering.
They have developed an impressive network of filmmakers and can organize massive production efforts at low cost for the clients everywhere (B2B). Their clients are big brands like Condenet, Intercontinental, Simon & Schulster…
They also organize the distribution of these videos on big platforms.
I heard and talked with some American VCs who had met TurnHere and I think that Hearst Corp. is definitely a good investor for a company like TurnHere.
Why ?
Because it makes sense from an industrial point of view. Hearst is one of the biggest US publishers and Mr. William Randolph Hearst III is so convinced about videos (as we are) that they could really use all TurnHere’s filmmaker network to efficiently produce videos for Hearst and grow a massive inventory faster than their competitors! TurnHere will obviously benefit from it and gain a very strong position on the US market.
I watched the interview that Mr William Randolph Hearst III gave to beet.tv a year ago (he invested personally to seed the company and now his great group). If you don’t know Hearst you should have a look to their website. It’s an empire!
So we say think that TurnHere was a proof of concept to Hearst i.e. Videos on their website are very valuable and the added value from TurnHere is good. TurnHere understood the customer pain: their clients don’t know how to produce and need inventories fast. When I talk to big guys in US they are hot about videos and Internet. It will be the same soon in Europe… And more over because video will totally be part of any SEO strategy and visibility. That’s why SEO Video is becoming a part of e-marketing.
TurnHere, Trivop and Spotrunner (which acquired Globeshooter a few weeks ago and have over 1200 filmmakers now) are the only 3 companies in the world with their own filmmaker networks.
Having a crowded filmmaker network is really becoming a highly valuable asset!
Why ?
Because I totally agree with Brad that every website will have to publish a video on their website and they will look for easy solutions with affordable prices… A one-stop-shopping place.
The next big production company in the world will be a company dedicated to producing videos for the Internet and TurnHere could probably be the one with a few others
Here are more videos by TurnHere.
Here is an interview with Brad.
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