Videoagency blog » Video Companies

Emarketer claim video advertising is the fastest-growing format online

Videoagency — Mon, 03 May 2010 19:21:48 +0000

According to www.emarketer.com,video advertising is the fastest-growing format online. They estimate that the growth of about 40% in 2009 will continue in 2010.

A BrightRoll survey indicates that 94% of agency executives plan to spend more on online video in Q1 2010 than in the previous year.

So why is online video so popular? As emarketer points out, according to the survey, “more than one-half of respondents considered video more effective than other forms of advertising, and 83% claimed they were getting more value for their video advertising dollars than a year ago”.

For more information please visit: www.emarketer.com

Interview with Bryan Crow – CTO of Wonderhowto.com

Videoagency — Mon, 05 May 2008 15:54:51 +0000

I didn’t know Wonderhowto before coming at Video searh summit but just found the idea very smart strategically. Many players in the ‘how to’ business are investing tons of venture money to create content. howto requests in main search engines represent a few percentages of all the requests so it’s a good place where to be and obviously it’s really long tail…

Wonderhowto knows perfectcly that the value chain to monetize such an investment is not yet ready so they decided to become the aggregating platform and wait to see how and when monetization will come. Time-to-market is just key and these guys know it so they improve their SEO and moreover their VSEO to get free traffic. Moreover they have a stronger value proposition than the one they aggregate because they just have much more content for FREE.

Have a look these guys do a wonderful job in VSEO. Moreover their VC are one of the best VC I’ve met during my roadshow in US : General Catalyst

Their CEO (Stephen Chao) has a long expertise in producing content as he was executive at Fox during a while.
He told me that’s because he knows costs that he decided to not produce

Soon the interview with Mr Chao.

Videoagency interviews Gary Baker of Clipbast

Videoagency — Mon, 28 Apr 2008 14:20:18 +0000

Two weeks ago I enjoyed to be in SF for the first video search summit. It was really an exciting time and I had the opportunity to interview many people involve in video, search and monetization. Moreover we’ve shooted most of conferences that we’ll put online soon. hope you will enjoy the interview with Gary Baker from Clipbast.

Videoagency launches its new corporate website

Videoagency — Tue, 22 Apr 2008 20:43:27 +0000

We are proud to announce the launch of your new corporate website at www.videoagency.tv

Videoagency now offers three important services to its clients all over the world:

Video production: Videoagency produces high quality internet videos at low cost, allowing business of any size to create videos that meet their budget and requirements. We have one of the largest filmmaker networks in the world and can dispatch a professional to you locally. Our video production is also available as a white label product to companies who which to offer video production services directly to their clients directly.

VSEO: Video Search Engine Optimization is a development in classic SEO that enables you to leverage on video as a ranking tool. With all the major search engines integrating videos directly in the search results, it is now more important than ever to optimize your videos for visibility to the search engines. Videoagency is pioneering a VSEO strategy which is now available to our clients to help them get the most out of their internet videos.

Digital Asset Management: Taking into account the importance of videos on the internet, Videoagency has developed a tool for companies (such as advertising agencies, media companies and SEO agencies) who need to manage a large number of videos from different sources and clients. The tool will let you upload videos on any video platform, manage the metadata around them. Furthermore, the advanced reporting tools will allow you to track the success of your video campaigns and calculate their ROI more accurately.

Message for all filmmakers: As before, you can register and join our network fro free on: http://www.videoagency.tv/filmmakers.html

Visit www.videoagency.tv for more information.

Interview with Laurent François – Ogilvy PR department in Paris

Videoagency — Mon, 21 Apr 2008 12:34:26 +0000

i had the opportunity to interview Laurent who works for Ogilvy in Paris. Laurent talks about how videos are used by big agencies for develop PR. I am sure with Mry in charge of content at Ogilvy it’s going to be an agency which will develop a lot of videos for his clients…

Interview with Olivier Maurel – Videocamp Paris

Videoagency — Fri, 18 Apr 2008 04:08:54 +0000

I had the pleasure to talk to Olivier Maurel who had the great idea to organize in Paris a Videocamp two weeks ago. Olivier is working for Vpod.tv and is one of the guy you must know in Paris.

Interview with Eric FONTAINE – HeySpread, Heywatch

Videoagency — Sat, 12 Apr 2008 22:37:07 +0000

Last week i had the pleasure to meet some folks at Videocamp Paris. Eric Fontaine from Particle-S has two great and unique services to encode and spread videos on all major hosting platforms such as Youtube, Dailymotion… Have a look to this french company, they are really doing well and compete with Tubemogul that i met this week in SFO at Video search summit.