I didn’t know Wonderhowto before coming at Video searh summit but just found the idea very smart strategically. Many players in the ‘how to’ business are investing tons of venture money to create content. howto requests in main search engines represent a few percentages of all the requests so it’s a good place where to be and obviously it’s really long tail…

Wonderhowto knows perfectcly that the value chain to monetize such an investment is not yet ready so they decided to become the aggregating platform and wait to see how and when monetization will come. Time-to-market is just key and these guys know it so they improve their SEO and moreover their VSEO to get free traffic. Moreover they have a stronger value proposition than the one they aggregate because they just have much more content for FREE.

Have a look these guys do a wonderful job in VSEO. Moreover their VC are one of the best VC I’ve met during my roadshow in US : General Catalyst

Their CEO (Stephen Chao) has a long expertise in producing content as he was executive at Fox during a while.
He told me that’s because he knows costs that he decided to not produce

Soon the interview with Mr Chao.

We are proud to announce the launch of your new corporate website at www.videoagency.tv

Videoagency now offers three important services to its clients all over the world:

Video production: Videoagency produces high quality internet videos at low cost, allowing business of any size to create videos that meet their budget and requirements. We have one of the largest filmmaker networks in the world and can dispatch a professional to you locally. Our video production is also available as a white label product to companies who which to offer video production services directly to their clients directly.

VSEO: Video Search Engine Optimization is a development in classic SEO that enables you to leverage on video as a ranking tool. With all the major search engines integrating videos directly in the search results, it is now more important than ever to optimize your videos for visibility to the search engines. Videoagency is pioneering a VSEO strategy which is now available to our clients to help them get the most out of their internet videos.

Digital Asset Management: Taking into account the importance of videos on the internet, Videoagency has developed a tool for companies (such as advertising agencies, media companies and SEO agencies) who need to manage a large number of videos from different sources and clients. The tool will let you upload videos on any video platform, manage the metadata around them. Furthermore, the advanced reporting tools will allow you to track the success of your video campaigns and calculate their ROI more accurately.

Message for all filmmakers: As before, you can register and join our network fro free on: http://www.videoagency.tv/filmmakers.html

Visit www.videoagency.tv for more information.

I had the pleasure to talk to Olivier Maurel who had the great idea to organize in Paris a Videocamp two weeks ago. Olivier is working for Vpod.tv and is one of the guy you must know in Paris.