Videoagency are happy to announce their entrance into the online job market following their recent video production for online recruitment agency Jobintree. The aim of this video was to present the company, the personnel, theĀ atmosphere as well as potential internal job vacancies.
For a glimpse at the video please use the player above or click here to view it on the Jobintree site.
Interview with John Love, CEO of SpotMixer. He tells us how the idea for SpotMixer (the B2B service they recently launched) wasborn because they noticed that many small businesses were using their consumer service to create internet video ads.
Interview conducted at the EADP Conference in Barcelona, 2008.
Lionel Smith gives us the key metrics forTDS’s online directory in South Africa, yellowpages.co.za. He also talks about the impact of Google on local search and their online directory.
Interview conducted at the EADP Conference in Barcelona, 2008.
Alon Raz gives us key metrics for Golden Pages Israel, a company with a US$90 million turnover. He also gives us an insight into the Israeli market for directories and the need to move customers and revenue from print to online, a common challenge for directories all over the world.
Interview conducted at the EADP Conference in Barcelona, 2008.
We are proud to announce the launch of your new corporate website at www.videoagency.tv
Videoagency now offers three important services to its clients all over the world:
Video production: Videoagency produces high quality internet videos at low cost, allowing business of any size to create videos that meet their budget and requirements. We have one of the largest filmmaker networks in the world and can dispatch a professional to you locally. Our video production is also available as a white label product to companies who which to offer video production services directly to their clients directly.
VSEO: Video Search Engine Optimization is a development in classic SEO that enables you to leverage on video as a ranking tool. With all the major search engines integrating videos directly in the search results, it is now more important than ever to optimize your videos for visibility to the search engines. Videoagency is pioneering a VSEO strategy which is now available to our clients to help them get the most out of their internet videos.
Digital Asset Management: Taking into account the importance of videos on the internet, Videoagency has developed a tool for companies (such as advertising agencies, media companies and SEO agencies) who need to manage a large number of videos from different sources and clients. The tool will let you upload videos on any video platform, manage the metadata around them. Furthermore, the advanced reporting tools will allow you to track the success of your video campaigns and calculate their ROI more accurately.
An article published by EADP outlines the 2008 outlook for local online advertising in the USA, based on a study conducted by Borrell Associates.
The outcome of this study predicts that local online advertising will continue to grow in 2008 but will require a dedicated sales organization to do so. These predictions can be attributed to the rising popularity of local search and the use of online video advertisements.
Most interesting for us, and of course our filmmakers, is the fact that locally placed online videos are set to triple, reaching $1.3 billion!
Here are some of the other key figures presented in the study:
Local online ad spend is set to increase by 48% in the USA in 2008 (this would bring it to $12.6 billion)
Local search marketing will reach $5 billion (more than double the previous year)
One of the interesting points made in the study is that local media companies, such as Yellow Pages publishers, will need to invest to create a dedicated online sales force to be able to satisfy the strong growth predictions outlined above. Their traditional sales structures and strategies, according to Borrell Associates, will simply not be able to cope in 2008. This is underlined by the fact that most of these large media companies are beginning to lose market share to newer players who focus just on the internet for their business.