Its quite incredible to see in figures how much time we actually spend watching video content online. Following recent research by comScore we can see that more and more video content is being consumed online. Although the article speaks specifically about US internet users, we can assume that a similar surge will have been experienced in Europe and other continents as well. It would be interesting to see formal figures for video consumption in Europe too, however.

According to ComScore, American viewers watched 34% more videos in November 2008 compared to last year. Google remains the leader here with its various sites  (Google Video, YouTube, etc.) attracting 98 million online video viewers, which is approximately two out of every three Internet users who watched video during November!!!

Other exciting figures from ComScore for November 2008:

• 77 percent of all US internet users watched online videos.
• The average online video viewer watched 273 minutes of video.
• 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
• 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
• The duration of the average online video was 3.1 minutes.
• The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

See the full article here.

Facts

1. Diffusing videos on the web has become a commodity through platforms like Youtube, Dailymotion, Seesmic, Mogulus (live)…
2. Demand for Professional videos/content is booming : corporate videos, informative videos, educational videos, PR videos, Marketing videos, Buzz videos… Every single company will need to produce at least one video for their own website.
3. Producing videos has clearly not yet become a commodity. THAT IS THE MISSING POINT IN THE ONLINE VIDEO BOOM

So here’s the customer pain we’re trying to figure out even if it’s not express because not already offered on the market.

Why are Videos still complicated and expensive to produce?

The video production market is over crowded, there’s no transparency about pricing/quality and, at the end, the costs are really high (Traditional production companies charge you for their inefficiency + margin on a freelance / Agencies charge you for their creativity on top of production companies…).

Those who need to produce videos need fast and reliable information about hiring the best profiles to produce their content at best cost.

On Youtube, Veoh and all these platforms, how do you find the good ones?

Imagine how great it would be to find a reliable filmmaker to get footage abroad without spending tons of money sending someone over. Imagine how amazing it would be to find the perfect creative guys to produce a viral video ad from their past experience. Imagine you’re a baker and want to find all the videographers in your area and, more specifically, the ones who create videos for bakeries…

At Videoagency we are clearly convinced that the video product market needs more transparency to help the online video production market explode in the coming years.

Commoditizing the video production market by creating transparency is our Vision. So that’s why we’re creating the biggest filmmaker network in the World with currently 4000+ filmmakers in 80 countries and more than 2000 cities and counting.

We want to become a central point between the ones who need to produce videos and the ones who produce videos.

I would love to get feedback from you about this?

Do not hesitate to post a comment or email thomas@videoagency.tv

Interview with John Love, CEO of SpotMixer. He tells us how the idea for SpotMixer (the B2B service they recently launched) wasborn because they noticed that many small businesses were using their consumer service to create internet video ads.

Interview conducted at the EADP Conference in Barcelona, 2008.

Alon Raz gives us key metrics for Golden Pages Israel, a company with a US$90 million turnover. He also gives us an insight into the Israeli market for directories and the need to move customers and revenue from print to online, a common challenge for directories all over the world.

Interview conducted at the EADP Conference in Barcelona, 2008.

I enjoyed to meet our US partner Marc Robertson from reelseo. Marc is defintely the guy to follow about the emerging technicals about video and search. He has over 10 years of experience in SEO and he is following everything about what’s going in Video search. SEO dude is the title he metionned on his business card

BTW we talked with Marc during this interview about how to index videos on Internet, google universal and others really interesting stuff. Thanks Marc and let’s mve this industry and let’s try to make talk big guys at Google in charge of this… Google swat team are you around ?