Archive for the ‘Filmmakers’ Category

22
Apr

Videoagency launches its new corporate website

by Videoagency
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Videoagency logo

We are proud to announce the launch of your new corporate website at www.videoagency.tv

Videoagency now offers three important services to its clients all over the world:

Video production: Videoagency produces high quality internet videos at low cost, allowing business of any size to create videos that meet their budget and requirements. We have one of the largest filmmaker networks in the world and can dispatch a professional to you locally. Our video production is also available as a white label product to companies who which to offer video production services directly to their clients directly.

VSEO: Video Search Engine Optimization is a development in classic SEO that enables you to leverage on video as a ranking tool. With all the major search engines integrating videos directly in the search results, it is now more important than ever to optimize your videos for visibility to the search engines. Videoagency is pioneering a VSEO strategy which is now available to our clients to help them get the most out of their internet videos.

Digital Asset Management: Taking into account the importance of videos on the internet, Videoagency has developed a tool for companies (such as advertising agencies, media companies and SEO agencies) who need to manage a large number of videos from different sources and clients. The tool will let you upload videos on any video platform, manage the metadata around them. Furthermore, the advanced reporting tools will allow you to track the success of your video campaigns and calculate their ROI more accurately.

Message for all filmmakers: As before, you can register and join our network fro free on: http://www.videoagency.tv/filmmakers.html

Visit www.videoagency.tv for more information.

4
Apr

Internet opportunities for independent filmmakers

by Videoagency
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A recent conference moderated by Scott Kirsner (Editor of CinemaTech) outlines how independent directors, producers and filmmakers can navigate what he refers to as the “emerging landscape of digital cinema and digital distribution”.

A great insight for filmmakers to see the opportunities and challenges that the internet is bringing to their industry. Below are two videos covering the key points made at the conference:

Other participants to the conference:
Ted Mundorff, CEO of Landmark Theatres
Lance Weiler, founder of Workbook Project
Josh Green, VP Distribution at Emerging Pictures
Russell Wintner, President at WinterTek Inc
Christian Zak, VP Indepedent Feature Services at Technicolor

24
Mar

Let’s Ask Google and Youtube a few questions : Marissa (Mayer), Matt (Cutts) if you are around, please talk to us… (Part 2)

by Videoagency
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Now moving on to my second discussion topic:

2/ What about indexing videos into Google Universal ? Are you going to give preference to the people who upload onto your platform?

Most of us who are interested in videos and/or SEO have noticed in these last few weeks a big move in video integration into search queries…Particularily new SERPs with video thumbnails situated before text links.

I have seen many examples of this:

- Some videos come from Youtube and you can play them directly in the SERP
- Others come from Youtube, but you cannot play them in the SERP
- A few come from others sites with thumbnails and some even without
- More impressively, some of them even come from video websites that are not big platforms

I would be curious to know what kind of results you guys are getting on this? Do people clicking on the videos? How, when you’re a video website, can you be indexed by Google?

Last but not least THE big questions concerning Video market on Internet is:

1. Are you going to prioritize SERPs videos uploaded on Youtube in your Algorythm?

If Yes: (bearing in mind your ToS – mentioned above) that would mean that you will be giving more exposure to content producers who accept to license their content to you for free?

If No: What type of commitment can you offer to content producers? A Chinese wall? That could prove to be difficult!!!!

In terms of text content the situation is clear, you were not hosting it and thus got a free license. Now, with video it has become more ambiguous…

So to sum up briefly!

Google is moving towards Universal which strongly impacts SERPs.

This also impacts all online video market as videos uploaded on Youtube or Google could be better indexed thus forcing producers to upload their content on Youtube…

In the meantime, uploading videos on Youtube does not allow producers to make money out of it and more over gives Youtube a free license the producer’s video content…

So in the future, if you are a producer and you want exposure, you will probably have to produce without the intention of making money…Fame is probably the future :-)

But one thing is true, since its beginnings, the SEO game has been very closed and now with the development of Google Universal we are finally starting to open up the game and create new, exciting opportunities…

To Google : “Don’t be evil”. Don’t repeat the mistakes that MSFT did. Be transparent and share your vision even if you’re not sure about it but give directions to the market. Don’t try to dominate every single market.

18
Feb

Free Resources for HD Filmmakers on a Budget

by Videoagency
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Avid, the world leader in digital media creation tools, has published a series of guides and resources specifically for those who use (or would like to start using) HD for their video work.

“Understanding HD: Your Comprehensive Guide to High Definition on a Budget”:
Part 1” “Part 2” “Part 3

“The Lifecycle of a Project: Shooting High Definition on a Budget”:
The Camera” “Shooting” “Editing with HDV

I stumbled upon these resources in ReelSEO’s Tips Section where you will find many other useful articles and resources for filmmakers.

12
Feb

A big thank you to our filmmakers!

by Videoagency
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At the beginning of last week, we sent an email to all the filmmakers in our network asking them how THEY want VideoAgency.tv to work. Over the past days we went through all the responses (and there were many!) and it has given us a clear idea of what we need to do.

We were overwhelmed by your enthusiasm and helpfulness. We received responses from filmmakers in 22 different countries and they gave us a lot of insight on how the freelance filmmaker market works now as well as how it can be improved.

I would like to thank each and every one of you personally for your insight and suggestions. We are going to work feverishly over the next weeks to launch the perfect product for you!

If there is anything else you would like to add, I am all ears: thomas@trivop.com

8
Feb

Congrats to TurnHere!

by Videoagency
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Hey Congrats to TurnHere (Brad and his team) who secured a first round of financing yesterday of $7.5M from Hearst Corporation and Venrock!

TurnHere is a company I have watched since their launch. Their learning curve and experience, acquired, in terms of global production, is not far from ours here at VideoAgency with Trivop. I am convinced about TurnHere’s offering.

They have developed an impressive network of filmmakers and can organize massive production efforts at low cost for the clients everywhere (B2B). Their clients are big brands like Condenet, Intercontinental, Simon & Schulster…

They also organize the distribution of these videos on big platforms.

I heard and talked with some American VCs who had met TurnHere and I think that Hearst Corp. is definitely a good investor for a company like TurnHere.

Why ?

Because it makes sense from an industrial point of view. Hearst is one of the biggest US publishers and Mr. William Randolph Hearst III is so convinced about videos (as we are) that they could really use all TurnHere’s filmmaker network to efficiently produce videos for Hearst and grow a massive inventory faster than their competitors! TurnHere will obviously benefit from it and gain a very strong position on the US market.

I watched the interview that Mr William Randolph Hearst III gave to beet.tv a year ago (he invested personally to seed the company and now his great group). If you don’t know Hearst you should have a look to their website. It’s an empire!

So we say think that TurnHere was a proof of concept to Hearst i.e. Videos on their website are very valuable and the added value from TurnHere is good. TurnHere understood the customer pain: their clients don’t know how to produce and need inventories fast. When I talk to big guys in US they are hot about videos and Internet. It will be the same soon in Europe… And more over because video will totally be part of any SEO strategy and visibility. That’s why SEO Video is becoming a part of e-marketing.

TurnHere, Trivop and Spotrunner (which acquired Globeshooter a few weeks ago and have over 1200 filmmakers now) are the only 3 companies in the world with their own filmmaker networks.

Having a crowded filmmaker network is really becoming a highly valuable asset!

Why ?

Because I totally agree with Brad that every website will have to publish a video on their website and they will look for easy solutions with affordable prices… A one-stop-shopping place.

The next big production company in the world will be a company dedicated to producing videos for the Internet and TurnHere could probably be the one with a few others :-)

Here are more videos by TurnHere.

Here is an interview with Brad.

7
Feb

MegaVideo tells YouTube users: “we love you more”

by Videoagency
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MegaVideo, one of the newest video sites, has challenged YouTube users to switch to their service. This is a bold statement that is giving them a lot of media attention. Even if YouTube users decide not to switch to them in masses, the PR storm will surely increase awareness.

To back up their ambitions, they have released a video that gives YouTube users 10 reasons to start using MegaVideo. You can see this video below.

The top reason for switching to MegaVideo, according to them, is that you earn money on your video with their rewards program. With an AdBrite publisher account, you can earn ALL the revenue generated by advertising in your video. Also, there is no maximum playtime for uploaded videos.

All in all the offering doesn’t seem bad at all. Who knows if it will help filmmakers and videoagraphers make money. We’ll see what YouTube users make of it over the coming months.

6
Feb

Four great resources for filmmakers

by Videoagency
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Since I spend a lot of time reading about the filmmaker profession I frequently stumble upon some real gems on the internet. Here are four websites which I find particularly useful and would like to share with you.

www.loftcity.comShowcase your work online, produce online and win grants
Loft City call themselves the “First online TV & Film Studio”. Essentially it is a great platform from which to showcase your work, in the form of your personal online ‘loft’. You can also use their online virtual studio to edit your work. What is perhaps more interesting is that you can collaborate and produce together with other filmmakers from all over the world. You will be keen to know that they have issued a Call for Production in the areas of ‘New Frontier Video’, ‘Silent Movies’, ‘Viral Ads’, ‘Web & Mobile Miniseries’ and ‘Big City Life Documentaries’. This is your chance to win grants of up to US$ 3000! Hurry, though, because submission deadlines are as soon as March 20th.

www.filmmaking.netFilmmaker community and essential resources
Filmmaking.net is a well-structured, clean site, full of resources for the new and independent filmmaker. What stands out most on this site is the “Internet Filmmaker’s FAQ” where you can find the answer to practically any question related to filmmaking. The categories range from ‘actors & casting’ to ‘visual effects’. Apart from the FAQ, the site is packed with information including events, festivals, competitions and also the ‘Toolshed’ where you can buy and sell pro equipment.

www.reelseo.comVideo Search Engine Optimization
As many of you might already know, SEO (Search Engine Optimization) is currently one of the hot topics on the internet. However, it mainly revolves around the optimization of text content… ReelSEO brings you expert advice on video SEO, a very young area of expertise indeed. If you distribute your work online, this is the best place to learn how to optimize your videos’ visibility.

www.studentfilmmakers.comGreat resources also for pro filmmakers
Although the title mentions student filmmakers, the site actually offers resources and tools useful to professionals too! For example, there is a dedicated filmmakers’ network with which you can meet and chat with other filmmakers and videographers from all over the world, student and pro. If you like to participate in local or national film contests and awards, this is the place to find out where and when they take place. Finally, the forums offer countless practical tips on subjects from lighting to directing to stunt production.

4
Feb

Filmmakers, we need you: Trivop is picking up steam!

by Videoagency
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I always dreamed to do more and to go deeper into a project. When I launched Trivop, I envisioned that there would be a huge need for people to ’see’ their hotel in video before booking online. When I look at how video on the internet is developing, I am certain that every hotel will have a video online by 2010.

Now I wonder how we at Trivop could move even faster… Since our launch just a few months ago we have produced hundreds of hotel videos worldwide, and I must admit that we have acquired a unique ‘know-how’.

Producing so many videos from scratch in just a few months has probably never been done before. We were able to achieve this thanks to a great team, our talented filmmakers and a very unique workflow tool which we developed to manage the process.

Trivop’s hotel videos have already helped hundreds of travelers choose their hotels, but there are many more to come! How can we move faster and bring more transparency to travelers?

This is where you come in… If you have any ideas to help us get more hotel videos on Trivop, I’m your man: thomas@trivop.com

Demand for videos is growing rapidly and Trivop is intent to meet this demand. This operation is codenamed ‘VideoAgency‘ and you, our valued travelers and filmmakers, will all be a part of it. Stay tuned for more details on this exciting new development.

PS: I just had an idea!! I’m also going to ask the thousands of filmmakers and production companies in our database :-)