Facts

1. Diffusing videos on the web has become a commodity through platforms like Youtube, Dailymotion, Seesmic, Mogulus (live)…
2. Demand for Professional videos/content is booming : corporate videos, informative videos, educational videos, PR videos, Marketing videos, Buzz videos… Every single company will need to produce at least one video for their own website.
3. Producing videos has clearly not yet become a commodity. THAT IS THE MISSING POINT IN THE ONLINE VIDEO BOOM

So here’s the customer pain we’re trying to figure out even if it’s not express because not already offered on the market.

Why are Videos still complicated and expensive to produce?

The video production market is over crowded, there’s no transparency about pricing/quality and, at the end, the costs are really high (Traditional production companies charge you for their inefficiency + margin on a freelance / Agencies charge you for their creativity on top of production companies…).

Those who need to produce videos need fast and reliable information about hiring the best profiles to produce their content at best cost.

On Youtube, Veoh and all these platforms, how do you find the good ones?

Imagine how great it would be to find a reliable filmmaker to get footage abroad without spending tons of money sending someone over. Imagine how amazing it would be to find the perfect creative guys to produce a viral video ad from their past experience. Imagine you’re a baker and want to find all the videographers in your area and, more specifically, the ones who create videos for bakeries…

At Videoagency we are clearly convinced that the video product market needs more transparency to help the online video production market explode in the coming years.

Commoditizing the video production market by creating transparency is our Vision. So that’s why we’re creating the biggest filmmaker network in the World with currently 4000+ filmmakers in 80 countries and more than 2000 cities and counting.

We want to become a central point between the ones who need to produce videos and the ones who produce videos.

I would love to get feedback from you about this?

Do not hesitate to post a comment or email thomas@videoagency.tv

Hi it’s been a while I didn’t post. But we had good reasons…We focus on clients and might have good news to announce soon

In meantime we pursue our goal : Make video production a commodity. I really trust that diffuse is already a commodity but produce is still hard (who ? background ? pricing?)… So Videoagency will achieve his goal : Make video production a commodity.
Jimmy is now our unique developer but this guy really rocks and he is impressive about maturity and volunteer. Only 22 years old but so determined. Obviously we also rely on free lance we love to work with to boost development.

Flavio is always on top, efficient, productive and positive.

It’s so powerful to be a small and strong team.

We’ll soon have 4 000 filmmakers in our filmmaker network in over 1 800 cities worldwide. Impressive ? No, it’s just a beginning. We are really looking for people with talent and passion everywhere. The ones who show you the world with fresh and creative eyes.

In my next posts I will talk more and more about and to filmmakers.

At Videoagency the real stars at the end are the ones who produce, the ones with a camera…

We are proud to announce the launch of your new corporate website at www.videoagency.tv

Videoagency now offers three important services to its clients all over the world:

Video production: Videoagency produces high quality internet videos at low cost, allowing business of any size to create videos that meet their budget and requirements. We have one of the largest filmmaker networks in the world and can dispatch a professional to you locally. Our video production is also available as a white label product to companies who which to offer video production services directly to their clients directly.

VSEO: Video Search Engine Optimization is a development in classic SEO that enables you to leverage on video as a ranking tool. With all the major search engines integrating videos directly in the search results, it is now more important than ever to optimize your videos for visibility to the search engines. Videoagency is pioneering a VSEO strategy which is now available to our clients to help them get the most out of their internet videos.

Digital Asset Management: Taking into account the importance of videos on the internet, Videoagency has developed a tool for companies (such as advertising agencies, media companies and SEO agencies) who need to manage a large number of videos from different sources and clients. The tool will let you upload videos on any video platform, manage the metadata around them. Furthermore, the advanced reporting tools will allow you to track the success of your video campaigns and calculate their ROI more accurately.

Message for all filmmakers: As before, you can register and join our network fro free on: http://www.videoagency.tv/filmmakers.html

Visit www.videoagency.tv for more information.

Now moving on to my second discussion topic:

2/ What about indexing videos into Google Universal ? Are you going to give preference to the people who upload onto your platform?

Most of us who are interested in videos and/or SEO have noticed in these last few weeks a big move in video integration into search queries…Particularily new SERPs with video thumbnails situated before text links.

I have seen many examples of this:

- Some videos come from Youtube and you can play them directly in the SERP
- Others come from Youtube, but you cannot play them in the SERP
- A few come from others sites with thumbnails and some even without
- More impressively, some of them even come from video websites that are not big platforms

I would be curious to know what kind of results you guys are getting on this? Do people clicking on the videos? How, when you’re a video website, can you be indexed by Google?

Last but not least THE big questions concerning Video market on Internet is:

1. Are you going to prioritize SERPs videos uploaded on Youtube in your Algorythm?

If Yes: (bearing in mind your ToS - mentioned above) that would mean that you will be giving more exposure to content producers who accept to license their content to you for free?

If No: What type of commitment can you offer to content producers? A Chinese wall? That could prove to be difficult!!!!

In terms of text content the situation is clear, you were not hosting it and thus got a free license. Now, with video it has become more ambiguous…

So to sum up briefly!

Google is moving towards Universal which strongly impacts SERPs.

This also impacts all online video market as videos uploaded on Youtube or Google could be better indexed thus forcing producers to upload their content on Youtube…

In the meantime, uploading videos on Youtube does not allow producers to make money out of it and more over gives Youtube a free license the producer’s video content…

So in the future, if you are a producer and you want exposure, you will probably have to produce without the intention of making money…Fame is probably the future

But one thing is true, since its beginnings, the SEO game has been very closed and now with the development of Google Universal we are finally starting to open up the game and create new, exciting opportunities…

To Google : “Don’t be evil”. Don’t repeat the mistakes that MSFT did. Be transparent and share your vision even if you’re not sure about it but give directions to the market. Don’t try to dominate every single market.

At the beginning of last week, we sent an email to all the filmmakers in our network asking them how THEY want VideoAgency.tv to work. Over the past days we went through all the responses (and there were many!) and it has given us a clear idea of what we need to do.

We were overwhelmed by your enthusiasm and helpfulness. We received responses from filmmakers in 22 different countries and they gave us a lot of insight on how the freelance filmmaker market works now as well as how it can be improved.

I would like to thank each and every one of you personally for your insight and suggestions. We are going to work feverishly over the next weeks to launch the perfect product for you!

If there is anything else you would like to add, I am all ears: thomas@trivop.com